IS YOUR MIND A WEAPON OR A WEAKNESS?

Do you have a personalised mental skills training program to develop your mental toughness and achieve your full potential? Do you follow it every day? If not, it's time to begin.

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Mental Skills Training Made Easy

Train your mind for peak athletic performance in just 10 minutes a day.

A Complete Mental Skills Bootcamp

Discover how champion athletes really think - and how you can master the mental game too.

Daily Guided Mental Skills Exercises

Boost your progress with daily mental skills training sessions that rewire you mind for success.

Sports Psychology Tips and Tricks

Get a competitive edge with regular mindset training tips on how to achieve your full potential.


β€œDr. Jim Afremow has fortified my mental game in becoming more confident, consistent, and clutch as an ice and inline hockey goaltender. His work has guided my performance in professional leagues, World Championships, and World Games.”

- Jetta Rackleff
5 Time World Champion, Inline Hockey

β€œDr. Jim Afremow has fortified my mental game in becoming more confident, consistent, and clutch as an ice and inline hockey goaltender. His work has guided my performance in professional leagues, World Championships, and World Games.”

- Jetta Rackleff
5 Time World Champion, Inline Hockey

β€œDr. Jim Afremow is a great sports psychologist. He can help you to think like a champion in your own game.”

- Osea Kolinisau
2016 Olympic Gold Medalist, Men’s Rugby Sevens

β€œDr. Jim Afremow is a great sports psychologist. He can help you to think like a champion in your own game.”

- Osea Kolinisau
2016 Olympic Gold Medalist, Men’s Rugby Sevens

β€œFor athletes, with each competition and every practice comes new challenges to overcome and new opportunities to grow. Jim gives you the roadmap for making the most of those moments and sets you up to overcome it all.”

- Rebecca Soni
2 Time Olympic Gold Medalist, Swimming

β€œFor athletes, with each competition and every practice comes new challenges to overcome and new opportunities to grow. Jim gives you the roadmap for making the most of those moments and sets you up to overcome it all.”

- Rebecca Soni
2 Time Olympic Gold Medalist, Swimming

β€œThe mental component of sport has long been acknowledged, but few people knew enough about how to cultivate that skill to make a difference in performance. Dr. Jim Afremow takes mental conditioning and breaks it down in easy to understand ways that we can put into practice immediately.”

- Tianna Bartoletta
4x Olympic and World Champion

β€œThe mental component of sport has long been acknowledged, but few people knew enough about how to cultivate that skill to make a difference in performance. Dr. Jim Afremow takes mental conditioning and breaks it down in easy to understand ways that we can put into practice immediately.”

- Tianna Bartoletta
4x Olympic and World Champion


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